Will the high-profile golf visor revisit popularity?
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In today's world there are unlimited ways to express oneself through clothing, shoes, and accessories. A noticeable trend is growing with people using head ware as a major voice for their style and personality. Whether it's a bold statement, a comical phrase, a political position, or a simple word or two, head ware has become a well-traveled avenue for expression. Some expression choices are funny, some are thought provoking, some are traditional and simple, while others are bright, bold, and direct.
This head ware trend is also prevalent on the golf course. Well established golfing empires have taken notice and are rushing to produce creative slogans they can plaster on head ware in hopes of golfers identifying with brand loyalty and choosing one of their options. New companies are attempting to build brand following for their products and head ware is a very common choice to literally get their tagline and logo in front of golfers on every course. Let's not forget our pro shops who have tables of head ware options containing their embroidered logo, hoping visitors will make one last momentous purchase as a token of the round they played at their club. Ebay and other online selling platforms have seen increased head ware sales as golfers enthusiastically search for the vintage logo piece that will set them apart from tee to green. Simply put, there are lots of options for golfers to express their style and personality through the head ware they sport on the course and in the clubhouse.
But does expression start and end solely with wording, or tagline, or brand? Can a golfer make an expression with their choice of wearing a visor, and more specifically, an old school style high-profile visor? Absolutely they can! In 1982, when American style was running in many different directions, Raymond Floyd chose his own path by wearing a high-profile visor in route to his PGA Championship at Southern Hills Country Club in Tulsa. The early 90s Freddie Couples can hardly be visualized in any other head ware other than his famous Bridgestone high-profile visor. David Love III won his only major in 1997, the PGA Championship, wearing a Titleist high-profile visor around the grounds of Winged Foot Golf Club. Vijay Singh's patented smooth flowing tempo is visually completed with his high-profile Cleveland Golf visor. In 2004, Phil Mickelson is remembered for his Masters victory and short jump into the air, while sporting his black high-profile BearingPoint visor. Finally, Bubba Watson, who bust on the PGA scene in 2006 wearing a high-profile PING visor, wore the same style visor during his first Masters win in 2012. Each of these golfers definitely had their own style on the course, and there's no denying the high-profile visor was a huge part of what people remember most of each of them.
Head ware expression is definitely on the rise, and the golf course is no exception. In history, clothing styles have always been determined by the youth of the times. There is no doubt our golf courses and driving ranges are seeing tremendously more young people playing the game. More and more young golfers have started YouTube instructional channels and Instagram pages creating a ton of interest in golf and injecting a large amount of new revenue. Look around your course the next time you play and pay attention to the number of younger golfers between the ages of 15 and 25. You will likely see several foursomes with all four players in this age grouping. Golf is quickly becoming a "cool" choice for young females and males, and it will be interesting to see how this influx of young interest begins to determine golf clothing and accessory style. In the same way that high paneled trucker rope hats have become increasingly more popular, might the high-profile golf visor revisit its previous popularity among tour professionals, and become a more common choice in 2025 among all golfers? We'll be paying attention.